On Nov. 30, Truth in Love Ministry—an outreach effort begun by Messiah, Nampa, Idaho—launched a local marketing campaign to share the message of forgiveness through Jesus Christ with hurting Mormon women. The billboard and postcard campaign features a worried woman with her head in her hands, along with the phrase "Feeling Worthy?", and then a Web site address—www.hishealingnow.com.

The Web site gives Mormon women messages of forgiveness through stories to which they can relate. The campaign targets a foundational fact of Mormonism, the need for all Mormons to achieve worthiness in order to receive eternal life. Truth in Love Ministry wants these women to know that faith in Jesus as their Savior is what assures them of life in heaven.

According to Rev. Mark Cares, the director of Truth in Love Ministry and pastor at Messiah, Truth in Love Ministry has two main emphases—to equip Christians to witness and to witness directly to Mormons, mainly through the Internet. Now overseen by a board of directors from around the West Coast, Truth in Love Ministry is able to reach Mormons around the world through its Internet ministry.

The "Feeling Worthy?" marketing campaign, which emphasizes the ministry's Web-based resources, targets the many Mormons in eastern Idaho. The campaign is made possible by individual supporters and is the first of its kind for this ministry.

During the week of its launch, the campaign has already attracted attention from the local media. Cares says, "We have been pleasantly surprised by the extent of the media coverage. Not only have two TV stations made us their top story, but a couple of newspapers have written lengthy articles, and we have received a number of requests from other media sources like radio stations and the like. Overall we feel that the media has done a fair job of covering what, in our area, is quite a controversial topic."

Truth in Love Ministry hopes to expand its marketing campaign to Mormon men and teens in the future. Plans are being made to launch a second campaign in spring 2010, pending funding.