The WELS logo
The symbol of the cross is recognized by people in virtually all the world. The cross, an instrument of torturous death, has become a sign of victory and life. We use the empty cross because Jesus Christ didn’t just die there and end his ministry. He died for the sins of the world and then rose from the dead to assure us of forgiveness and eternal life.
The cross alone signals that WELS is Christ-centered and has the message of salvation in Christ. The logo need say no more. However, we can see other meaningful symbolism in it:
- Four sections make up the cross, reminding us to spread Christ’s gospel to the four corners of the world.
- The three layers of the cross represent our Triune God.
- The center of the cross is white, the color of heaven and holiness.
- When printed in color, the rest of the cross is purple, signifying both the passion of Christ and his royalty.
The logo’s form
The WELS logo is a copyrighted image. The following components comprise the WELS logo:
Symbol
The cross symbol with its unique design can stand alone.Letter style
This is the church’s “handwriting.” The Lucida Sans typestyle picks up the distinct lines of the symbol, thus blending them nicely as a unit.Church name
The design allows for the acronym WELS alone or WELS and Wisconsin Evangelical Lutheran Synod.Colors
The cross is WELS purple (PMS 2755). The lighter shade is a 60% screen of PMS 2755. If you cannot do a screen, PMS 271 is also acceptable. If a second color is used, it should be WELS beige (PMS 5235). In black and white, it is important that the middle layer is solid black and outside a 50% screen.
WELS logos for reproduction
The WELS logo can be used correctly in five formats. The standard format is shown. This format should be considered before the others in every application.
It is important that users recognize and observe the rectangular shape of all formats. The white spaces of this shape should not be violated. Type and graphic elements that are not part of the logo should be place outside the rectangle.
It is also important that symbol, letter style, and colors not be changed in any way. The logo may be reproduced in black, but not in a color that is not a good approximation of WELS purple.
Members of WELS congregations and schools are granted permission to correctly use this logo for WELS-related activities. Please contact WELS Communication Services if you have questions about logo use. NonWELS organizations and individuals should always contact us for permission to use the logo.
Contact WELS Communication Services if you want the logo on computer disk or a logo manual that explains more about the WELS logo
Download a version of the WELS logo
WELS logo versions available for download:
(logos below are of a lesser quality than actual download due to resizing)
Identify logo file name using the chart below. Then click on the "Download a version of the WELS logo" link above to begin download process.
Words appear left
file name: logoleft.xxx
No Words #1
file name: welslog4.xxx
No Words #2
file name: welslog2.xxx
Colored
file name: color.xxx
Cross & Words #1
file name: welslog1.xxx
Cross & Words #2
file name: welslog3.xxx
Image File Extension Guide
.tif Tagged Image File Format .pcx PC Paintbrush Image by Z-Soft .eps Photoshop .bmp Windows Bitmap Image .gif Graphics Interchange Format by CompuServe
(HTML ready format / line drawing).jpg Joint Photographic Experts Group
(HTML ready format / photo or multi-shading)
Download other images:
Wisconsin Evangelical Lutheran Synod ©
2929 N Mayfair Road
Milwaukee, Wisconsin 53222
www.wels.net content is copyrighted unless otherwise stated.
Request written permission to copy.
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